// @anika.studies

Educational content, transformed into a business.

I started posting study content during my GCSEs to fill a gap I kept noticing — revision advice that was actually specific, not generic "just work hard" platitudes. It grew into something I now run as a registered company, with brand partnerships, contracts, and a talent management deal.

30K+

followers, TikTok & Instagram

35M

views in one year

36+

brand partnerships

Director

Anika Studies Ltd

What this taught me that textbooks couldn't

Running this alongside school has meant learning skills I wouldn't get from a textbook — negotiating brand deals, reading a contract properly, understanding what makes content actually retain attention versus what just looks good. I'm signed under TapLab's talent management programme, a marketing agency focused specifically on educational content.

// talent management

TapLab Agency

TapLab represents educational content creators specifically — not lifestyle, not gaming, just study and edtech content. They've been central to turning what started as a hobby into something with real brand relationships and structure.

View my TapLab profile ↗

// some of my partnerships

Brands I've worked with

Here are some examples of brands I have partnered with — study tools, productivity products and platforms students actually use.

// from the feed

Recent posts

A running log of competitions, placements and milestones — written for LinkedIn, summarised here.

#LYAA26·May 2026

London Youth Media Champion 2026

Named "Studytokker" Young Media Champion by The London Assembly, for identifying the gap in revision-resource access between students and building Revology, plus an accessible social platform, to close it.

71 reactions · 3 comments View on LinkedIn ↗

#M3Challenge·Apr 2026

This time last week, I stood in Jane Street.

My team was flown from London to Jane Street's NYC headquarters for the M3 MathWorks Math Modeling Challenge. Back in February we tackled online sports gambling in 14 hours — regression models, a GUI in Python and MATLAB — and placed 2nd of 980 teams for Technical Computing, plus a scholarship for ranking in the top 4% overall.

Team: Haberdashers' Elstree Schools View on LinkedIn ↗

#AIsafety·Feb 2026

Could AI truly cause human extinction?

Five weeks as a Leaf Fellow on the Dilemmas and Dangers in AI course — selected from thousands of applicants, ~10% made it through. Oxbridge-style modules on neural networks, mechanistic interpretability and specification gaming. The honest answer to the title question: yes, which is exactly why governing AI development isn't optional.

Finalist scholarship View on LinkedIn ↗

#VEXRobotics·Mar 2026

There aren't many LinkedIn posts about failure. So here's one.

As a first-time team, qualifying for UK Nationals already felt like a win. We didn't make Worlds — batteries, match replays, bad luck — but the real takeaway was about hardware unpredictability, the value of consistent documentation, and what "robust code" actually means once it leaves a simulator.

102 reactions · 4,078 impressions View on LinkedIn ↗

#cybersecurity·Feb 2026

What would be at stake if the UK Ministry of Defence was hacked?

Our 14-cadet squad competed in the Royal Air Squadron Trophy regional round — drill, first aid, cyber, leadership, shooting and space. Defending the RAF Air Cadets portal from a simulated hack got me thinking about what the same attack would mean against the real MOD. We placed 1st in cyber and first aid, 3rd overall.

1st — cyber & first aid · 3rd overall View on LinkedIn ↗

#SiliconValley·Oct 2025

Silicon Valley, the global centre of technology.

Visited Microsoft and Meta's San Francisco offices — conversations about Copilot's rollout across products, Metamate's place in everyday workflows and a ride in an autonomous taxi.

San Francisco trip View on LinkedIn ↗